Digital Marketing Strategist

Lasisi Deborah Fumilayo

Digital Marketing Strategist | Business Development & Compliance Expert | Entrepreneurship Coach

Driving growth through digital innovation with over 3 years of experience in crafting data-driven marketing strategies and empowering businesses.

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Lasisi Deborah Fumilayo - Professional Headshot

Professional Summary

A highly creative and results-driven Digital Marketing Strategist passionate about leveraging digital tools, content, and audience insights to foster sustainable business growth and operational excellence.

60%+

Client Visibility Increase

Average improvement in brand visibility and engagement

50+

Businesses Empowered

Small and medium businesses guided to success

1+

Years Experience

Experience in digital marketing and business development

100%

Client Satisfaction

Dedicated to delivering measurable results

Core Competencies

Project Management & Development
Strategic Communication & Networking
Organizational & Interpersonal Skills
Leadership & Team Collaboration
Attention to Detail & Problem-Solving
Digital Tool & AI Integration
Business Compliance & Documentation
Entrepreneurship Coaching & Training

Key Skills & Expertise

Comprehensive skill set spanning digital marketing, business development, and entrepreneurship coaching with proven results.

Digital Marketing & Strategy

  • Data-driven Marketing Strategy
  • Campaign Management
  • Marketing Funnels & Automation
  • AI Tools Integration/ChatGPT
  • SEO & Hashtag Strategy

Content & Social Media

  • Social Media Management
  • Content Creation (Canva, CapCut)
  • Instagram, Facebook, TikTok
  • WhatsApp Business Optimization
  • Community Engagement

Analytics & Optimization

  • Email Marketing/Mailchimp
  • Performance Analytics
  • Conversion Rate Optimization
  • WhatsApp Broadcasts
  • Campaign ROI Analysis

Business Development & Compliance

  • CAC Registration
  • Tax & Government Compliance
  • Trademark & Product Certification
  • Google Business Profile Setup
  • Business Email Configuration

Documentation & Legal

  • Business Proposals & Plans
  • Contracts & Agreements
  • Terms of Conditions
  • Privacy Policy Creation
  • Company Profile Design

Coaching & Training

  • Entrepreneurship Coaching
  • SME Business Training
  • Digital Tool Training
  • AI Integration Workshops
  • Business Mentorship

Professional Experience & Impact

Digital Strategist

KINGENERGY SOLUTION (Freelance)

December 2024 – Present

Key Achievement:

Increased client visibility and engagement by over 60% through targeted digital marketing strategies and AI tool integration training.

Key Projects:
TikTok Growth Series Christian Business Tips Business Compliance Consulting

Credit Officer

GRACE AND MERCY HOUSEHOLDS IMPROVEMENT INITIATIVE (NGO)

October 2022 – Present

Key Achievement:

Mobilized small business owners for micro-loans while providing essential business training and community economic empowerment.

Key Projects:
Micro-loan Program Business Training Modules Community Outreach

Entrepreneurship Coach

FUMI SKILLS ACQUISITION CENTER

February 2022

Key Achievement:

Organized and led comprehensive entrepreneurship classes with student-teacher mentorship programs.

Key Projects:
Entrepreneurship Curriculum Mentorship Program Skills Development Workshops

Connect & Explore

Ready to transform your business with data-driven digital marketing strategies? Let's connect and explore how we can drive your business growth together.

Get In Touch

Whether you need digital marketing strategy, business compliance guidance, or entrepreneurship coaching, I'm here to help your business thrive in the digital age.

Ready to Get Started?

Let's discuss your digital marketing needs and create a strategy that drives real results for your business.

Services Available

  • Digital Marketing Strategy & Implementation
  • Social Media Management & Growth
  • Business Registration & Compliance
  • Entrepreneurship Coaching & Training
  • AI Tools Integration & Training
  • Content Creation & Campaign Management